Custom Thinking.
Strategic Impact. 
Coming Soon.

Patrick Pannett is an accomplished professional cultivating and protecting brands plus managing corporate and public affairs campaigns. He looks around the corner to execute impactful campaigns across many verticals, including technology, healthcare, and mobility.

Responsible for tens of thousands of positive articles worldwide and well-regarded for calm under pressure, his ability to harmonize messaging within highly matrixed organizations, while achieving tangible results on a global scale is exemplified by his work with CES, the world’s most powerful tech platform. 

As a creative strategist, story teller, and coalition builder, Patrick leverages behavioral science, data analytics, and compelling storytelling to enhance public engagement and influence policy outcomes. 

He's directed award-winning initiatives and campaigns for a diverse range of clients, including Fortune 500 companies, federal agencies, insurgent brands, and startups navigating significant transformations. 

Recognized as a reliable, media-trained spokesperson and crisis communicator, Patrick possesses extensive experience in high-pressure environments, addressing everything from natural disasters and public health crises to international diplomatic challenges and corporate restructuring. His leadership is characterized by a calm demeanor and swift, effective responses when stakes are high. 

Fractional Support - Without the Overhead

The line between image and policy is blurring. Media is fragmenting and the perceptions of consumers, voters, policymakers and stakeholders are more dynamic than ever. Ensuring lines of business are coordinated in a go-to-market or ensuring message consistency during a policy challenge is mandatory. 

Patrick and Custom Think offer a fractional approach and thoughtful access to a tailored team, insights, and resources that are comprehensive and strategic. This approach curates the right team for each challenge or opportunity, optimizing time and resources.